![]() They oversee everything product related from setting strategy, prioritizing releases, and championing the customer. Though the two managers often work closely together, their roles are distinct.Īn easy way to think of it is that the product manager is the CEO of the product. Product managers and project managers often get confused. That’s good news if you’re interested in transitioning to a product manager career from another field. However your company (or prospective company) defines their product management roles, there are a number of core skills product managers need to be successful:īecause product management is such an interdisciplinary role, many product managers break into a career in product management from another background. Today, product management is an interdisciplinary role that combines strategy, design, leadership, and marketing to launch a successful product.īecause it encompasses so many responsibilities and intersects with so many other business roles, product management is often misunderstood and can look different from one company to another. Procter & Gamble’s new brand men role paved the way for the modern product-centric organizational structure and the role of the product manager as the voice of the customer. ![]() ![]() These “brand men” as he called them would be uniquely responsible for a brand, from sales and marketing to client relationships. McElroy drafted a memo at Procter & Gamble to justify hiring for a new role: the first product managers. Modern product management has its roots in the 1930s when Neil H. ![]()
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